Social Media Marketing Conference
from 08:30 am - 10:30 am
56-66 Nguyen Hue Street, D.1, Ho Chi Minh City
What is the use of social media within companies, in B2B and B2C areas? How can you differentiate your strategy by using interactive media? Why Social Media marks a shift within the Marketing strategy today?
Marc Diviné, Associate Professor at IAE-Paris Sorbonne University in charge of B2B Marketing and Innovation Management. He is a former Product Manager at Alcatel and Marketing Director at Satas and Neopost. He will provide a practical approach based on a survey of 200 international companies including IBM, L’Oreal, Unilever and 53% of them operating in B2B.
His conference offers also the satisfaction key levels and results of using social media and Web 2.0 by Marketing managers and their intentions for the future to boost the companies’ development in terms of services, products and image.
Mr. Nguyen Dang Duy Nhat, President of CMO Council Worldwide in Vietnam held key managerial positions in leading multinational companies, e.g. Prudential, Friesland Foods - Dutch Lady, URC, Tradewind Asia and Heinz. His presentation will focus on:
- Where Marketers are targeting their social media efforts
- The top benefits of social media marketing
- Marketers’ future social media plans
Roundtable – Social Media within companies in Vietnam and Europe
Animated by Mr. Nguyen Ngoc Hieu, Digital Media Director of Ringier. He has formerly worked for Sony, Y&R, Dizatec and gathered an 11-year experience in online marketing in Vietnam. He will also share his ideas on “Social Media - Challenges and Chances for Vietnamese companies”.
Participation fee for the conference with breakfast included (to be paid at the entrance): 200.000 VND // 100.000 VND for all students, CFVG alumni, CAB members, partners (please show your card).
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